Florence, AL

Travel Guide

Florence showing heritage architecture and a garden
Florence which includes a house and interior views
Florence which includes a house
Florence showing a house
Frank Lloyd Wright Rosenbaum House showing a house and interior views

Where to stay in Florence

Default Image

East Florence

4.5/5(18 area reviews)

If you're spending some time in East Florence, Shoals Conference Center and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is SAR 746 per night from Feb 23 to Feb 24
SAR 746
SAR 862 total
includes taxes & fees
23 Feb - 24 Feb
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (646 reviews)
Nice.
"Our stay was nice. The room was small compared to some but it was a cute location."

Reviewed on 22 February 2025

The Stricklin Hotel
Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is SAR 409 per night from Mar 1 to Mar 2
SAR 409
SAR 471 total
includes taxes & fees
1 Mar - 2 Mar
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (648 reviews)
"Family visit with son in college"

Reviewed on 17 February 2025

Comfort Suites Florence Shoals Area
Baymont by Wyndham Florence/Muscle Shoals
Baymont by Wyndham Florence/Muscle Shoals
2.5 out of 5
115 Ana Drive, Florence, AL
The price is SAR 284 per night from Feb 23 to Feb 24
SAR 284
SAR 326 total
includes taxes & fees
23 Feb - 24 Feb
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.4/10 Good! (750 reviews)
"Our door didn’t have the proper locks as they seemed to have been broken off. Other than that we enjoyed the stay."

Reviewed on 14 February 2025

Baymont by Wyndham Florence/Muscle Shoals
See all 373 properties in Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Charming 4-bedroom condo with WiFi and AC in marvelous Florence
Charming 4-bedroom condo with WiFi and AC in marvelous Florence
Florence
Stay at this condo in Florence. Enjoy air conditioning. Popular attractions Kennedy-Douglass Center for the Arts and Pope's Tavern Museum are located ...
10/10 Exceptional! (1 review)
Perfect for enjoying Florence downtown and UNA facilities.
"Brand new renovations that were very comfortable for our group. There were a few punch list items that the property host is taking care of but none impacted our stay. Would highly recommend!"

Reviewed on 5 February 2025

Charming 4-bedroom condo with WiFi and AC in marvelous Florence
The Retreat with Wilson Dam view & Water Aces
The Retreat with Wilson Dam view & Water Aces
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, private pools, and a garden. Popular attractions Regency Square Mall and Renaissance Tower are located ...
8.6/10 Excellent! (63 reviews)
Cousin retract
"Beautiful view- gorgeous safe neighborhood - close to shopping and area attractions. Perfect for get away. Pool was cool during to time of year- screens on windows would have been nice to hear the lake sounds and fresh air..- dirty windows difficult to see from some. House could use some TLC. Controls ..."

Reviewed on 14 October 2024

The Retreat with Wilson Dam view & Water Aces
Rare Find Downtown Florence 2 Br
Rare Find Downtown Florence 2 Br
Florence
Stay at this vacation home in Florence. Enjoy patios. Popular attractions W.C. Handy Home and Shoals Community Theater are located nearby.
9.6/10 Exceptional! (13 reviews)
Central location
"Easy access to everything"

Reviewed on 30 December 2024

Rare Find Downtown Florence 2 Br
See all properties in Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

University of North Alabama

4.5/5(49 reviews)

Enjoy the collegiate vibe when you visit University of North Alabama, during your travels in Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Blackberry Trail Golf Course

5/5(1 review)

Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.

Blackberry Trail Golf Course

North Alabama Medical Center

Though North Alabama Medical Center might be what brings you to town, perhaps you'll have a chance to explore more of Florence while you are here.

North Alabama Medical Center

Shoals Conference Center

4/5(1 review)

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

Kennedy-Douglass Center for the Arts

4.5/5(8 reviews)

You can spend time exploring the galleries in Kennedy-Douglass Center for the Arts during your trip to Florence. Stroll along the riverfront or experience the area's live music.

Kennedy-Douglass Center for the Arts

Renaissance Tower

4.5/5(11 reviews)

Find out about the history of Florence when you take a trip to Renaissance Tower. Stroll along the riverfront or experience the area's live music.

Renaissance Tower

Other places like Florence